The secret to catia’s success
Business Insider UK’s The Guardian reports that “catia” is an acronym for “catalyst”, “analytical engine” and “analytics software” – a phrase that’s become synonymous with predictive analytics software that enables businesses to analyze their customers’ buying behaviour and buy decisions.
“Catia is an amazing tool for analysing your customers’ purchasing behaviour and buying decisions,” says the company’s chief financial officer, John Cairns.
“We’ve created this app that makes it easy for customers to use.
It’s really easy to set up, you can run it anywhere and the software doesn’t cost you a dime.”
The company has just released the first catia beta, which includes the “customer experience dashboard” which provides detailed data about the users’ purchases and their feedback on each transaction.
It is also available in the App Store as “Catia”.
The app has been designed with “people of all ages and walks of life in mind”, according to Cairn.
In an interview with TechCrunch, Cairnas said that the company had been testing the app for a year and that it has received positive feedback from “everyone we’ve asked”.
“We’re very confident that people will be happy with the product and it’s been a lot of fun, we really enjoy testing and playing with it,” he said.
“People are asking questions and we get great feedback, so we’re excited to see what happens.”
In an exclusive interview with Business Insider, Cairs said that customers were very enthusiastic about the app and that they were looking forward to using it.
“They’re super excited about it, and we’re happy to get their feedback and get them using it,” Cairnes said.
He added that the app has a “fantastic customer service experience” and that the team are “working hard to make it great”.
“The only thing we’re not proud of is not being able to give it to people that are paying for it.”
Catia’s CEO, Ian Ritter, said the app was designed with the purpose of helping customers understand the data that it collects, and was designed to give them “a clearer understanding of how their spending is shaping their future purchasing decisions”.
“What we’re really trying to do with Catia is give them the ability to make better decisions, with less hassle,” he told Business Insider.
“You get a more complete picture of your customer and what they want, what they need and where they need to be spending their money.”
“We think it’s a great way to keep track of your spending and your spending habits in real time,” he added.
The app’s launch comes as companies increasingly rely on predictive analytics tools such as machine learning and artificial intelligence to understand customer behaviour and make better buying decisions.
In the last two years, the number of businesses that have used predictive analytics has grown by over 40 percent, according to research firm IDC.
In the past year, the US Food and Drug Administration (FDA) has issued a guidance for the use of machine learning in drug approvals, which states that predictive analytics should not be used for “marketing, product development, or clinical trials”.
But the guidelines are being questioned as companies are increasingly using these techniques to analyse and make recommendations about drugs.
Earlier this year, Apple launched the Apple Health app, which provides users with an in-app dashboard of their health information and the latest information about their symptoms, health and wellbeing.
Apple also launched the Health app for its iPhone, iPad and Apple Watch devices, and last year it began to make data from its Health app available to the public via the HealthKit platform.
However, while predictive analytics companies are gaining popularity, there are still limitations.
According to Cairs, the best thing about Catia’s app is that it doesn’t require any third-party software or hardware, and that “you can run on the device of your choice, which means it’s really simple to get going”.
“You can use any Android device, Windows or Mac,” he explained.
“There’s nothing special about it.
We don’t have a fancy cloud, no fancy SDK or anything, just the basic basic building blocks of it.”
He added: “It’s just the apps and the data you need.”
Read more about Catias apps and products: